Zynga Finally Speak Out On Real Money Ambitions
Though many industry insiders have suspected it for some time, Zynga CEO Mark Pincus has finally confirmed that the site intends to launch real-money gaming in the first half of 2013 after revealing the plans in the company’s quarterly earnings conference call.
Pincus has long since indicated that real-money gaming would be a “natural fit” for Zynga, but this is the first time that he or anyone else at the company have indicated a date and the announcement seems to have come in response to a plummet in Zynga’s second-quarter 2012 revenue.
It is understood that the drop in earnings is largely due to a significant reduction in customer purchases and Zynga sees online gaming – particularly poker – as a way to potentially boost the company’s earnings and further expand the Zynga brand outside of the US were money play is legal.
“What we’ve said, and what we have to announce today, is that we have our first products in development and that we intend to release them in markets that are regulated and open, subject to our getting licensing,” Pincus revealed in the conference call on Tuesday.