Zynga partners with Bwin Party to launch real money games in the UK
Zynga, the world’s leading provider of social gaming – including Zynga Poker – today announced it has partnered with bwin.party in an exclusive partnership to provide real money online Poker and Casino games in the UK market. Zynga's UK-based RMG service and bwin.party will launch RMG products including poker and a full suite of 180 Casino games in the first half of 2013, which include table games such as slots, roulette and blackjack. “"Bringing together Zynga's expertise in social gaming with the top international real money gaming operator is the best way to create the highest quality gaming experiences for our players in the UK," said Barry Cottle, Executive Vice President, Corporate and Business Development, Zynga. "Partnering with an established leader like bwin.party is a strategic and prudent way for us to enter a key RMG market while giving local players the real money games they've been asking us for."
The big news for poker players is that Zynga's real money UK poker customers will join the bwin.party dotcom player liquidity pool, but Zynga’s UK-based RMG service will be powered by the established operating platform, software, and related support of bwin.party. It remains to be seen exactly how this will be implemented and if existing Zynga players will have to download a ‘skin’ or bwin.party or how exactly the integration will be implemented.